One parent’s perspective on e-readers for kids

More and more teens are getting e-readers in the last year or so. There was a big wave of e-reader purchases for them at Christmas and Hanukkah last year (see this article in the New York Times covering that trend—a NYT article that actually gets it right about children’s books!). E-books are growing, especially in e-books for teens, and with the iPad there’s even potential growth in e-books for younger readers with illustrations.

Teens, particularly, seem suited to e-readers and electronic devices that can carry an e-reading app. For parents who can afford it, e-readers might be the thing that gets that reluctant reader child to get interested in reading again.

Then there’s the flip side of the coin. My friend Sandra Tayler, the mother of four children, recently blogged about the reasons they still do paper books, including with their kids, two of whom are teenagers and two of whom are in middle school. She’s got some great points:

I can hand a child a $7 paper back and not have to police the treatment of the book. Books end up in bathrooms, spattered with snack food, left on floors, buried under piles of clothing, stepped on, shelved, stacked, and read. I could not do the same with a device costing over $100. I would have to keep track of it and spend time training my kids to treat it correctly.

I have four kids. I want them all to be reading, sometimes simultaneously. I don’t want to spend $400-$700 to get enough reading devices for everyone to read at the same time. Additionally we have a house policy that a child can have an electronic device when they care enough to buy it with their own money. This way they have an emotional stake in taking care of the device. If my kids save up $150, they’ll buy an iPod or a 3DS, not an e-reader. They regularly spend $3-$15 buying books for themselves.

One of the best ways to get kids to choose reading is to have books laying around where the covers can catch their interest. Many moments of boredom have resulted in hours of reading because book was laying nearby. This does not happen if all the books are neatly filed on my Kindle.

Physically taking my kids to the library addresses reading in a new way. The kids are able to speak with a librarian and really think about what they are looking for in a book. Then sometimes their favorite books are ones that happen to be shelved near the one that the librarian was showing them. Involving a librarian in the book selection process means a new perspective and opens up new possibilities for the kids.

Owning a physical book and shelving it with their possessions is one of the ways my kids begin to form their identity. Different kids will latch on to different books or series of books. Then they loan them to each other. There is power in being the one who loans or recommends a book. If all the books are organized in the same electronic library my kids will not feel the same sense of ownership.

My children spend a lot of time playing computer and video games. Sitting down with a paper book gives their brains a break from the flicker of screens. It encourages them to switch over into a relaxed way of thinking. I’ve had them read things on my Kindle or Howard’s iPad, they read for shorter lengths of time because the presence of the electronic device is a constant reminder that there are video games in the world and that those video games might be more fun than reading.

In the same post, Sandra talks about how sometimes reading on her e-reader makes her think of work, which I completely agree with. Reading a paper book, for me, is completely unlike work. I know this book is finished. On my Sony Reader—or now on my Nook or Kindle app on my phone—I can read finished books, but I find myself easily distracted because it feels like I’m working, so I keep noticing typos and things that I would have edited a different way. The Reader is the device I read a lot of manuscripts on, so it really feels like I’m editing.

And I notice a lot of the things that make reading an interesting experience for Sandra’s children are the same ones I enjoy: going to the library and browsing, or just browsing my own shelves. Those experiences are tough to replicate on a device, especially for kids. I still read electronically—mostly on long trips or my commute (though if I’m reading electronically on my daily commute, it’s likely a manuscript).

But let’s talk about this in terms of the children’s book industry. As e-books become more ubiquitous, what might the future library or bookstore look like for children? Are there ways to address these very real concerns that a parent has about losing the benefits of siblings sharing books, owning their own physical books, finding a book to relieve boredom, and other reasons that a physical book is so important?

Not all parents will have Sandra’s same concerns. An only child won’t have sibling concerns, or some parents might prefer a more minimalist look in their house over owning possessions. But however you feel about any individual point, Sandra’s concerns in general reflect a lot of thoughts I’ve been hearing from other parents. Sandra’s reasons are the same reasons I don’t think paper books will ever go away entirely. Yet I also think that we need to think about usability in more than just the actual reading process in our rush to convert to e-books, and think about innovating ways that address these very real parental and sibling needs. Heck, they’re not just parental/sibling. I need these things too when I go to the library or am bored, and I’m a single adult woman who lives alone. Sure, it’s easier for me as a tech-savvy adult to just go look for a book on Amazon or even on my library’s website, where I can check out electronic books (and it’s so easy to do so–the books return themselves, which is something I have difficulty with doing on time in real paper!). But as Sandra notes in the rest of her post, there are ways to get distracted from that if I go onto a multipurpose device like a computer.

If you’re in publishing, how do you see our industry and libraries addressing these issues in the future? If you want to get into publishing as an editor or other industry professional, these are issues you’ll be dealing with as the industry continues to evolve. Maybe your generation will—should—innovate something that my generation never would have thought of?

Weekend reading! Tu e-books becoming available

For those of you who prefer your books in e-book form: we have some exciting news for Kindle people. Nook and iPad people, your day is coming soon in e-pub form. I’ll let you know as soon as I know!

Here are the Kindle versions!
Galaxy Games Tankborn Wolf Mark

Read them right away! And then let me know what you think. 🙂

Writer question: E-book rights?

A writer question I received this month, the answer for which I think anyone submitting to Tu will want to know:

I would like to submit my YA fantasy to Tu Books, but wondered if you accept submissions from books where the ebook rights have been taken. My book was recently accepted by an e-book publisher. I recently read an interview about Tu Books and its quest to publish YA speculative fiction with multicultural characters. This is something I have strive to do in my writing. May I mail my submission package to Tu Books or would you rather not see books where ebook rights are already taken?

Due to the way the industry is changing right now, Tu must be able to do an ebook edition of any book we publish. Things are changing fast, and with the drop in e-reader prices continuing to change the way people read, teens are becoming more likely to look for ebooks (not to mention crossover adult audiences who definitely look for ebooks). The release of (relatively) affordable full-color readers such as the Color Nook and the iPad means that younger readers, in smaller numbers, will be next. We’re seeing a lot of changes right now as we head into the holiday season—B&N, for example, is growing its ebook business even as it continues to have sluggish sales in its print book business. You can check out e-books from most libraries, too—books that return themselves without costing you a fine for forgetting to return them or not making it to the library on a particular day. As more libraries figure out digital curation, that segment will grow.

E-readers are unlikely to take over the ascendancy of print books in children’s and YA books anytime soon, but ebooks are definitely a growing market, and one that we plan to aggressively explore with Tu’s books. Therefore, manuscripts submitted to us absolutely must have ebook rights available.

Sorry to disappoint, but it’s something we feel strongly about.

On e-books, the distribution chain, the Amazonian monster, and all that other fun stuff

Over at Booksquare last week Kassia had an excellent post on what consumers are looking for in the pricing of ebooks, in which she took a devil’s advocate role in saying that perhaps it’s good that Amazon is creating this expectation that an ebook shouldn’t cost more than $9.99. It wasn’t even so much her post as some of the comments that frustrated me, because they have at least a ring of some comments that I’ve seen recently and not-so-recently about how publishing needs a change and how the big bad greedy publishers are trying to take away people’s hard-earned money, and that they deserve what they get during this economic downturn.

I replied rather obliquely to the topic at hand, mostly frustrated at the whole situation we’re in here rather than at Kassia’s post, and conversation ensued. I went back and read several responses and started to respond there, but it turned pretty long, so I made it into a post here instead. My original comment bascially outlined how much Amazon takes as a percentage–usually 55%, but sometimes up to 70%, which seems highway robbery to me, especially when you’re talking about e-books which don’t require the shipping and handling and warehousing that print books do. Publishers are often in a hard spot when it comes to pricing because they make so little money once the distributor gets their cut, the author gets their cut, and PPB (paper, printing, and binding) are accounted for. The 20%-35% of the pie that they’re left with has to cover staff salaries (editors, art directors, marketing people, design, typesetting, admin, etc.), overhead (and even if they’re not in a New York City office, that can run high), marketing, public relations, and any freelance costs like copyediting and proofreading that might come up.

Despite the frustrated tone of my response in the comments, I agree with Kassia that the pricing of ebooks is a sticky situation and that they really should be relatively low-priced, especially on platforms like the Kindle on which your books could go up in a puff of smoke one day simply because Amazon decided you were returning too many physical books. I’m not sure what the solution to that is for the whole industry, though I’m with her on how many small presses are making it work. (There are quite a few things a small press can do more efficiently than a large conglomerate, and I’ve heard from a number of readers of e-books that small presses tend to look to the details of e-books more carefully.) I’ve been reading a lot of opinions across the board on this, and in general, I also agree that the e-book shouldn’t be priced higher than a paperback. I know I’d never pay hardcover price for an ebook.

It’s just that there can be some very frustrating factors going on behind the scenes in the distribution chain that publishers have little control over (at least, maybe the big ones do, but not most medium to small publishers).

As far as the publishing industry needing a complete “redo” as some have said in the comments (and others have said a lot more vehemently and with more rancor elsewhere), I’m not sure that’s really hitting it quite right. Though we are in the midst of a major transition, that’s for sure. I personally think that publishing houses need to no longer be owned by even larger conglomerates that demand financial returns that historically no publisher has ever achieved without compromising and becoming more and more commercial. (I do not use “commercial” as a bad word, but with further commercialization comes the question of whether “quiet” books should be published or marketed.) Bookstores are in a major shift, not only with all the indies closing left and right but also with Borders on the brink and the the bestseller short-sale/loss leader mentality in most chains that loses the long-term midlist. And e-books are shaking things up. And I could rant about Amazon the whole live-long day–especially the way they demand things of small presses who don’t have the negotiating power that the conglomerates have.

Publishing has a history of consolidating and breaking apart. Some of the best small presses (who are now imprints of other publishers or pretty large) came out of contractions in the industry–they were able to adapt and innovate in ways that the bigger behemoths couldn’t. Tor, Greenwillow, Holiday House… perhaps another Greenwillow or Tor might rise from the ashes of all this shaking up. Who’s to say that this isn’t just a natural part of the economic cycle of publishing? Yet it feels bigger than that. Perhaps because I’m living through it rather than reading about it in Ursula Nordstrom’s biography.

But what good books will always need is that sifting that comes from the editorial process. I’ve heard many people (usually people who don’t understand the industry, and certainly not Kassia!) who say that editors deserve to get fired/laid off in all of this (I’ve even seen on a listserv someone comment on MY layoff from my last full-time job, saying that because I said at a conference that I didn’t want picture books or talking animals–we didn’t publish them–that I deserved to be fired). I really don’t think that’s true–in the latter case, even if I do say so myself. I also don’t think that the editors left behind just need to become “more efficient” at their jobs, at which they’re usually already overworked–most of the people left after all the latest layoffs are taking on orphaned books and their workload has increased from an already heavy load.

Publishing simply isn’t an efficient industry. It takes time to edit a book. It takes time to market it, and that marketing is very word-of-mouth oriented due to the nature of books. It’s an art and a business, and by its very nature, tends to take up a lot of input for little financial reward (except outliers like J.K. Rowling).

Perhaps the current crisis and the laying off of all these people involved with the making of the books–not just editors, but marketing and sales staff, art staff, managing editorial staff, production people, and so forth–will lead to fewer books being published, which might be a good thing when looking at the industry as a whole due to the number of books published every year, but that still leaves us with the problem of the further homogenization of the market, given the concurrent bestseller mentality. But I still don’t think that justifies people losing their jobs. I’d go so far as to say that I *like* that there are so many good books published every year (despite the low quality at the long tail, especially with many self-published books)

Sometimes the frustration of the whole distribution chain makes me want to tear my hair out.

I know this post is circular, but so are my thoughts on the issue. How do we fix this chain of frustration? Perhaps taking the power back from Amazon will help. More direct sales to readers? How do you drive traffic so readers even know about your books? etc. etc. So many factors involved, that perhaps I shouldn’t try to tackle at nearly 1 in the morning after a long weekend. Definitely quality–and becoming known for that quality–is one of the most important things, as Kassia mentioned in her comment related to the small presses. But I think there’s still something else, something I feel like I’m missing in all of this. Perhaps it will come to me if I just get to bed like I planned to two hours ago!