I absolutely HATE those stupid jewelry commercials. Because YES, honey, what I want for you to express your love for me is a big, shiny rock that was acquired through child slavery and whole-village slaughter. And via Alpha Consumer, I have finally found a way to express it (though they don’t get into the blood diamond issue, or the whole Diamond Cartel–there’s a reason we use the word "cartel" in association with drugs and diamonds…).

As for me: the way to this woman’s heart? Books, of course!

I’m going to have to watch more of these. Apparently it’s a marketing watch web TV show.